The Vinorum brand was taken from the Latin phrase "Vinum regum, rex vinorum", which means "Wine of kings, king of wines". This is the description made by Louis XIV about the Hungarian wine of Tokaji Aszú, which was one of the most sought-after wines of the 17th century, to the point that Peter I of Russia sent his Cossacks to watch the wineries and roads by which I was transiting the wine or for the caustic Voltaire to affirm the following: "This wine invigorates every fiber of my brain and produces in the deepest part of my soul a charming flash of intelligence and good humor."